You might be wondering what the term interactive marketing means. Put simply, it means there is some sort of interaction or conversation between the marketer and the consumer. For the cutting edge of conversational advertising the city of Atlanta has been dubbed the marketing capital of the world. Atlanta is home to the Atlanta Interactive Marketing Association, AIMA.
The AIMA is an organization run by volunteers that networks advertising professionals and provides a forum for learning and sharing ideas. The AIMA is like Linkedin for people in advertising. This is where the best of the best go to keep their industry sharp and effective.
Within the AIMA there are groups called SIGs, which stands for special interest groups. The groups meet over the course of the year and focus on their specific area of interest. These groups include the special interests of advertising through email, ecommerce, digital media, social media and more. The organization also hold educational seminars for its members.
Marketing companies act as agents of the company trying influence consumer behavior. In this regard, the two function as one unit. Sometimes known, sometimes unknown to consumers, interactive advertising establishes two way communication where sellers learn about consumer tastes and behavior. The next email or ad that pops up on your Facebook page will be reflective of your preferences.
This conversational way of advertising is facilitated primarily by the Internet and secondarily by social media. Before the Internet age, the only way companies could get feedback from their customers and potential customers was with surveys, a very expensive and often non productive process. Interactive advertising will continue to evolve, becoming more sophisticated with time.
There are some low tech ways to get feedback from consumers, but they are not nearly as effective or seamless. Whenever a consumer calls a company for any reason, the company representative will get other pieces of information from the caller and attempt to sell other services or products. The phone call may be followed up with an email, text or survey.
In the past advertising could reach consumers with television and radio ads and with magazine and print ads. Now people often have pay TV or pay radio, which has cut down drastically on the amount of advertising time. Magazines and newspapers are struggling to stay alive since many people rely on the Internet for their news source. Resourceful ad men and ad women have changed the way they market to compliment the way consumers behave. The old methods no longer had the same impact, so they invented new interactive methods.
The AIMA is an organization run by volunteers that networks advertising professionals and provides a forum for learning and sharing ideas. The AIMA is like Linkedin for people in advertising. This is where the best of the best go to keep their industry sharp and effective.
Within the AIMA there are groups called SIGs, which stands for special interest groups. The groups meet over the course of the year and focus on their specific area of interest. These groups include the special interests of advertising through email, ecommerce, digital media, social media and more. The organization also hold educational seminars for its members.
Marketing companies act as agents of the company trying influence consumer behavior. In this regard, the two function as one unit. Sometimes known, sometimes unknown to consumers, interactive advertising establishes two way communication where sellers learn about consumer tastes and behavior. The next email or ad that pops up on your Facebook page will be reflective of your preferences.
This conversational way of advertising is facilitated primarily by the Internet and secondarily by social media. Before the Internet age, the only way companies could get feedback from their customers and potential customers was with surveys, a very expensive and often non productive process. Interactive advertising will continue to evolve, becoming more sophisticated with time.
There are some low tech ways to get feedback from consumers, but they are not nearly as effective or seamless. Whenever a consumer calls a company for any reason, the company representative will get other pieces of information from the caller and attempt to sell other services or products. The phone call may be followed up with an email, text or survey.
In the past advertising could reach consumers with television and radio ads and with magazine and print ads. Now people often have pay TV or pay radio, which has cut down drastically on the amount of advertising time. Magazines and newspapers are struggling to stay alive since many people rely on the Internet for their news source. Resourceful ad men and ad women have changed the way they market to compliment the way consumers behave. The old methods no longer had the same impact, so they invented new interactive methods.
About the Author:
Benjamin W. Luffkin has been a Marketing executive for over 10 years. He is really passionate about all the new and exciting opportunities that are now available for companies to brand and market themselves across the internet. To learn more about Atlanta guaranteed SEO services he suggests you visit his friend's for more information.
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