Sunday, November 19, 2017

How To Sell Merchant Services Profitably

By Willie McLellan


As a sales agent for a credit card processor, you can make lots of money. However, before jumping at the opportunity, there are certain things that you should know. From the paragraphs below, you will learn how to be a credit card processing reseller profitably.

Learn more about what you want to sell. There are many merchant services agents who do not know a lot of things about what they sell. Do not seek to be like them. Contrarily, you need to invest a lot in research and training so as to gather all the information you need. Knowing the ins and outs of the business is the first step towards succeeding in it.

Create a pitch. If the company that you work for does not provide sales pitches, you will have to create one. Doing this requires imagining yourself as a retail business owner. By putting yourself in their shoes, you will easily imagine their requirements and concerns. Additionally, you can just walk around and ask various retailers about what their needs are. The easiest way of coming up with a great pitch is tailoring it to meet specific needs.

Present your proposal. This requires booking an appointment to meet with your potential client. You should request for about 20 minutes of their time on a day most convenient to them. Before going for the sales pitch, you need to make certain preparations. You are advised to develop visual aids to offer better illustrations of the product. Additionally, it is important to avoid the use of jargon to make it easier for any client to understand what you are talking about.

Finalize a deal. If your potential client is happy with your pitch, immediately take them through the account creating process. You also need to provide them will all the relevant application forms and explain to them what they need to know. Additionally, you are also encouraged to help them fill in the forms. You can then collect the application and proceed with the setup.

Follow up with the client. Once the account for your client is up and running, you need to follow up with them regularly. It is important that you get their feedback on the credit card processing services you offered them. Follow ups are also important as they go a long way in helping you create great relationship with your client. This may in turn lead to them referring you to some of their friends.

Build prospects. It can take up to a month just to close a single deal in the merchant services industry. However, most successful salesmen can close several deals within the same period. You should therefore strive to keep creating new prospects through research. Additionally, you need to strive to follow up on leads that are becoming lukewarm.

Be consistent in offering exceptional solutions. The amount of money you make from your sales job will depend on the deals you close and retain. It is therefore important to maintain consistency in offering the best services. Be sure to you offer packages that exceed the expectations of the different merchants you pitch to. By so doing, you will undoubtedly create a reputation to be proud of.




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