While we know LinkedIn as the social media network for professionals, it has evolved over the years in certain ways. For example, it was recently reported that LinkedIn may be going in the direction of original content, which has become synonymous with other services on the Internet. This is an interesting story, to say the least, but what exactly does it entail? Here is some useful information that a Long Island advertising agency can provide.
At the Information Subscriber's Summit in San Francisco, LinkedIn CEO Jeff Weiner said that the social media network is open to new, original video content on its platform. He mentioned that shows that were similar to "Shark Tank," which is on ABC, could do very well on LinkedIn given the content of said program and what LinkedIn's user base desires. This is just one example, but it certainly lends itself to a number of opportunities.
It's easy to see why this news would garner attention, but it's not like LinkedIn hasn't used video content before. In August, users on this social media network were allowed to record and post videos on their own feeds. Video is perhaps the most engaging form of content in the world, so it would make sense for LinkedIn to bring this feature to the forefront. One could make the argument, then, that the move to original content and programming would be the next logical step.
It's not like original programming wouldn't perform, either, as other services have exclusive shows that perform well. If you look to Netflix, which is one of the most popular services that a Long Island advertising agency can draw attention to, it boasts a tremendous roster that includes "House of Cards," "Orange is the New Black" and most recently, "Stranger Things." It's a simple matter of how this content is distributed and marketed, which can be left to reputable agencies like fishbat.
While LinkedIn says that there are no concrete plans to move into the original content realm, the benefits of doing so are numerous. Not only would this be able to attract a new audience, but it would keep existing users around for longer. They would become engrossed in the social network itself, thereby creating more connections and potentially finding new business. We can only imagine for now, but the idea of original video on LinkedIn is an intriguing one.
At the Information Subscriber's Summit in San Francisco, LinkedIn CEO Jeff Weiner said that the social media network is open to new, original video content on its platform. He mentioned that shows that were similar to "Shark Tank," which is on ABC, could do very well on LinkedIn given the content of said program and what LinkedIn's user base desires. This is just one example, but it certainly lends itself to a number of opportunities.
It's easy to see why this news would garner attention, but it's not like LinkedIn hasn't used video content before. In August, users on this social media network were allowed to record and post videos on their own feeds. Video is perhaps the most engaging form of content in the world, so it would make sense for LinkedIn to bring this feature to the forefront. One could make the argument, then, that the move to original content and programming would be the next logical step.
It's not like original programming wouldn't perform, either, as other services have exclusive shows that perform well. If you look to Netflix, which is one of the most popular services that a Long Island advertising agency can draw attention to, it boasts a tremendous roster that includes "House of Cards," "Orange is the New Black" and most recently, "Stranger Things." It's a simple matter of how this content is distributed and marketed, which can be left to reputable agencies like fishbat.
While LinkedIn says that there are no concrete plans to move into the original content realm, the benefits of doing so are numerous. Not only would this be able to attract a new audience, but it would keep existing users around for longer. They would become engrossed in the social network itself, thereby creating more connections and potentially finding new business. We can only imagine for now, but the idea of original video on LinkedIn is an intriguing one.
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